Monthly magazines are still relevant, reveals IRS 2013

The list of top ten magazines, according to the figures released by the Indian Readership Survey 2013, provides several interesting insights. These are:

  • Nine of the top ten magazines are from two languages only: Hindi and Malyalam. Of this, five are in Hindi and four in Malayalam.
  • Three of the top ten magazines are monthly, which shows that even in this instant era of information readers are willing to wait for a month to get their information.
  • There is a clear market for employment-based information. This is evident from the fact that two of the top ten monthlies are career magazines, and their readership is over one million each.
  • India Today is still the top news weekly with both its English and Hindi editions featuring in the top ten list.

    Top ten magazines as per Indian Readership Survey 2013magazines

About Sunil Saxena 334 Articles
Sunil Saxena is an award winning media professional with over four decades of experience in New Media, Social Media, Mobile Journalism, Print Journalism, Media Education and Research.

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