AEO: The new strategy to be noticed on the net
By Sunil Saxena For decades, the deal was simple: you create something valuable, and a search engine sends people to your door. Now? The door […]
Web Journalism
The ultimate guide to quality web writing
Web writing is so different from writing for print. And the reason for this is not hard to understand. Most of the time, people don’t […]
Why e-papers have failed to fulfil their promise
One of the most exciting developments of the Internet era was the launch of e-papers. Newspaper enthusiasts and researchers loved e-papers which were launched in […]
The power of humble hashtags: How to make your content stand out
Hashtags, known as hash, number or pound symbols in the past, continued to exist in obscurity on the computer keyboard till the start of the […]
Why the inverted pyramid is the best way to write for web
The print journalists invented the inverted pyramid style of writing a century ago, maybe more. Today, the web writers are realising the virtues of using […]
How to correct online mistakes
It hurts to say sorry. Even when you make online mistakes. However, no reporter, editor or blogger would like to say sorry, if given a […]
Want to rank high on Google, use long tail keywords
The best way to rank high in Google search is to use long tail keywords. These are keywords that are long, yet very specific. For […]
Why do newspapers and bloggers use crossheads and sideheads?
A major casualty of design changes that were introduced in the 1980s and 1990s in Indian newspapers were crossheads and sideheads. To give pages a […]
9 tips to link to external sites
Every search engine optimization guide stresses the value of external links. You are advised that your write up must contain at least one external link. […]