AEO: The new strategy to be noticed on the net
By Sunil Saxena For decades, the deal was simple: you create something valuable, and a search engine sends people to your door. Now? The door […]
Journalism
A step-by-step guide for crafting perfect features
Features are the most exciting and readable stories in newspapers, magazines, blogs, news websites or lifestyle portals. They are well researched, descriptive, engaging, thoughtful and […]
5 tested rules to follow when writing news headlines
There are few skills that are more valued on news desks than the craft of writing headlines. The headlines have to be accurate, sum up […]
The ultimate guide to quality web writing
Web writing is so different from writing for print. And the reason for this is not hard to understand. Most of the time, people don’t […]
Top 12 differences between print and web journalism
The Internet has given a new dimension to journalism. It has made journalism more immediate, interactive and searchable. It has also widened the gap between […]
The best way to write simple and clear news leads
Ask a professional reporter, and he will tell you that the most difficult part of writing news reports is writing news leads. If you get […]
Know the key terms used in newspaper design
Newspaper design has its own language. To understand it you should learn what are picas and points, ems and ens, body type and text settings, […]
Why e-papers have failed to fulfil their promise
One of the most exciting developments of the Internet era was the launch of e-papers. Newspaper enthusiasts and researchers loved e-papers which were launched in […]
Don’t mutilate words in the name of space
What do you do when it comes to using big words in newspaper headlines? These words eat up a lot of headline space, leaving little […]