What are Carousel ads and why Indian companies are loving them

If you mine Facebook to get business then it’s time to move to Carousel ads.

Facebook says that these multi-link and multi-images ads are driving businesses across the globe. In India, according to the social networking site, Carousel ads have helped:
• Fashion store Myntra reduce CPI by 21%
• Online shopping site AskmeBazaar cut cost-per-click by 42% ; and
• eShakti, an online women’s apparel company, lower cost per acquisition by 58%.

The rewards are astounding. To quote Facebook again, “Advertisers have seen Carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.”

So, what are Carousel ads
Carousel ads are advertisements that help you show multiple images and multiple links in a single ad. They allow businesses to showcase more products in a single image. Businesses can also promote single product or service by showcasing multiple features.

The great thing about Carousel ads is that they create a large canvas, and help you tell a good story by using multiple images in succession.

Key Features
The following are the key features of Carousel ads:
• Each ad can have three to five images
• Each image can be hyperlinked to a separate page on the website
• Each image can have its own headline, and its own text
• You can allow Facebook optimise the image order

Main benefits
The main benefit of a Carousel ad is that you can advertise multiple products in a single ad. You don’t have to create multiple ads. By doing so, you not only save money but you can also:
• Decrease cost per conversion
• Lower cost per click
• Send people to different pages on your site

How to make a Carousel ad
Facebook has devoted a full section for businesses to create a Carousel ad. The following are the main guidelines:
• Recommended image size: 600 x 600 pixels
• Image ratio: 1:1
• Text: 90 characters
• Headline: 40 characters
• Link description: 20 characters
Facebook also advises you not to include more than 20% text in your image.

What Carousel advertisements can achieve
The Carousel ads can reach out to potential customers because carousel ads:
• Give customers more options and help raise click-through rate.
• Use images in succession to illustrate a compelling narrative.
• Show different product angles or details to better inform and persuade customers
• Walk people through a process to explain the benefits of your product or service
• Present one large image for an immersive experience.

(The image used with this article has been taken from Facebook.)