ComScore, the global leader in digital measurement and analytics, released its much awaited Internet report titled “India Digital Future in Focus 2013: Key Insights and Digital Trends Shaping the Indian Online Space” today.
The report presents data about the growth of Internet in India from March 2012 to March 2013.
Here are 30 important facts of how Internet use in India changed in the last one year:
Fact 1
India now has the world’s third largest internet population – after China and the US. It grew from 56.3 million in March 2012 to 73.9 million in March 2013, a jump of 31%.
Fact 2
India now has the second largest online population in Asia Pacific. Its share has grown from 9.3% to 11.5%.
Fact 3
Brazil is the only country in the world to record a higher Internet growth – 37% as against India’s 31% in the last one year.
Fact 4
India’s extended online universe is in excess of 145 million.
Fact 5
39% of India’s online population is made up of women.
Fact 6
The heaviest female Internet users in India are those who fall in the age group of 35 to 44.
Fact 7
The heaviest male Internet users in India are those who fall in the age group of 25 to 34.
Fact 8
75% of India’s Online population is under 35.
Fact 9
The Mobile and Tablet traffic has grown to 14.2%.
Fact 10
The most popular applications accessed on mobiles and tablets are : Weather, Blogs and Music.
Fact 11
66% of Internet in India users access weather on mobile. Car rentals is the second most popular Internet activity on mobiles.
Fact 12
86% Indian web users visit a Social Networking Site.
Fact 13
The highest percentage of online time – 25% — is spent on social networking sites
Fact 14
The second highest percentage of online time – 23% — is spent on Services like E-mail, IM etc
Fact 15
Facebook continues to be the number one social networking site, registering a 28% increase in traffic and a reach of 86%. 217 Minutes were spent on Facebook by an Average User
Fact 16
LinkedIn has become the number two social networking site.
Fact 17
Pinterest and Tumblr have emerged as the new kids on the Social Media block, recording the fastest growth in the last one year.
Fact 18
Blogging showed phenomenal growth, adding 11.6m new users.
Fact 19
The online video audience grew an astounding 27 percent in the past year.
Fact 20
YouTube continues to be the top video property with more than 55% share.
Fact 21
60 percent of Internet users now visit online retail sites.
Fact 22
Myntra was the highest visited retail site, followed by Flipkart and Jabong.
Fact 23
Largest Retail Subcategories Include Apparel, Computer and Electronics Sites.
Fact 24
In travel, the most popular site continues to be Indian Rail site. MakeMyTrip, Yatra Online and TripAdvisor Inc. come next.
Fact 25
Magicbricks.com is the top Indian property site. It is followed by 99acres.com, Commonfloor.com and indiaproperty.com.
Fact 26
A substantial interest in Indian Real Estate comes from outside India.
Fact 27
90% of searches were conducted on Google sites.
Fact 28
India now has the 4th largest audience of Searchers in the World.
Fact 29
The number of Unique Searchers in India grew by 28%. Worldwide, the number of unique searchers grew by 6% over the same time period.
Fact 30
India has a Low Search Rate per Searcher (Average of 94.5 Searchers per Searcher) as against the Global Average of 119.7 searches.
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