# Query: Can AI suggest a list of blog topics to create content for the Awareness, Consideration and Conversion stages of the Content Marketing Funnel? Can it also suggest long-tail keywords for each stage?
# Background: Content Marketing Strategy requires content marketers to create a steady stream of content that addresses potential customers at different stages of the buying process.
The first stage is the awareness stage. The customer journey begins with a quest for information. The customer has a need but does not know how to address that need. It is here that the content marketers must create a stream of informative articles that meets this need. For that, they first need to decide the topics.
The second is the Consideration Stage. It is in the middle of the marketing funnel and the customer requires information that can help him decide. The content marketer should create content that can convince the customer that his company’s product is the right product. For this, the content marketer needs to come up with the right topics.
The final stage is the Conversion Stage. This is the decisive stage, and the content marketers must go for the kill. Their content should push the customer to hit the buy button. What kind of content should be created to achieve this objective? Once again, the first step would be to decide the topics.
The success of the entire Content Marketing Strategy depends upon the correct visualisation of the topics.
# Experiment: The experiment focussed on creating a prompt that has two objectives:
- Ask AI to suggest blog topics for each stage of the Content Marketing Funnel.
- Suggest long-tail keywords that can match the search queries / search intent of prospective customers at each stage.
A single prompt incorporating the two objectives was created. This was then submitted separately to Gemini and ChatGPT.
The response of the two AI engines and my findings are given below.
# Prompt: Generate a comprehensive list of blog topics for [Indian customers wanting to purchase a Water Purifier] for different stages of the content marketing funnel [Awareness Stage, Consideration Stage, Conversion Stage]. Also, generate longtail keywords for the different stages of the content marketing funnel [Awareness Stage, Consideration Stage, Conversion Stage].
# Response of Gemini
Blog Topics for Indian Customers & Water Purifiers (By Marketing Funnel Stage)
# Awareness Stage:
Goal: Educate readers about water quality concerns in India and the benefits of water purifiers.
Blog Topics:
- Is Your Tap Water Safe to Drink in India?
- Common Water Contaminants Found in Indian Homes
- The Health Risks of Drinking Contaminated Water
- 5 Signs You Need a Water Purifier
- How Does a Water Purifier Work? (Types & Technologies Explained)
Longtail Keywords: best water purifier for Indian homes, water quality problems in India, health effects of drinking hard water India, do I need a water purifier, types of water purifiers in India
# Consideration Stage:
Goal: Compare and contrast different water purifier types, features, and brands.
Blog Topics:
- RO vs. UV Water Purifier: Which is Right for You?
- Top Water Purifier Brands in India Compared
- Choosing the Right Water Purifier for Your Budget
- Important Features to Consider When Buying a Water Purifier in India
- Countertop vs. Under-the-Sink Water Purifiers: Pros & Cons
Longtail Keywords: best water purifier brand in India, uv water purifier vs ro water purifier India, water purifier for borewell water India, best under sink water purifier India, water purifier for hard water India
# Conversion Stage:
Goal: Provide specific information and reviews to help readers choose and purchase a water purifier.
Blog Topics:
- Water Purifier Buying Guide: Everything You Need to Know
- [Specific Water Purifier Model Name] Review: Is it Worth Buying?
- How to Install and Maintain Your Water Purifier
- Frequently Asked Questions About Water Purifiers in India
- Special Offers and Deals on Water Purifiers in India
Longtail Keywords: where to buy water purifier in India, [specific water purifier model name] India review, water purifier installation cost India, water purifier maintenance tips India, best water purifier deals India
Bonus Tip: Use local languages like Hindi, Tamil, or Marathi in your titles and content to improve discoverability for regional audiences.
# Response of ChatGPT
Awareness Stage:
- Why Water Purification is Essential for Indian Homes
– Long-tail keyword: “Importance of water purification in India
- Understanding Water Contaminants in Indian Tap Water
– Long-tail keyword: “Common water contaminants in Indian tap water”
- Health Risks Associated with Drinking Untreated Water in India
– Long-tail keyword: “Health effects of untreated water in India
- Different Types of Water Purification Technologies Explained
– Long-tail keyword: “Types of water purification technologies
- Comparing Water Purification Methods: RO vs UV vs UF
– Long-tail keyword: “RO vs UV vs UF water purifiers
Consideration Stage:
- Factors to Consider When Choosing a Water Purifier for Your Home
– Long-tail keyword: “Choosing the right water purifier for home
- Budget-Friendly Water Purifiers for Indian Households
– Long-tail keyword: “Affordable water purifiers in India
- Understanding TDS Levels and its Importance in Water Purification
– Long-tail keyword: “TDS levels in water and purification
- How to Maintain and Service Your Water Purifier for Optimal Performance
– Long-tail keyword: “Water purifier maintenance tips
- Eco-Friendly Water Purification Solutions for Environment-Conscious Consumers
– Long-tail keyword: “Environmentally friendly water purifiers”
Conversion Stage:
- Top 10 Water Purifiers for Indian Homes – 2024 Edition
– Long-tail keyword: “Best water purifiers in India 2024
- Exclusive Discounts and Offers on Water Purifiers – Limited Time Only!
– Long-tail keyword: “Water purifier deals and discounts
- Customer Reviews and Testimonials: Real Experiences with Our Water Purifiers
– Long-tail keyword: “Water purifier customer reviews
- How to Install Your New Water Purifier: A Step-by-Step Guide
– Long-tail keyword: “Water purifier installation guide”
- Comparison Guide: [Brand A] vs [Brand B] Water Purifiers
– Long-tail keyword: “Brand A vs Brand B water purifier comparison”
# My Findings:
- AI is the perfect tool for shortlisting topics and deciding keywords for different stages of the Content Marketing Funnel.
- There will be a few topics that will be suggested by both Gemini and ChatGPT. Content Marketers must focus on them first. They can then choose the relevant topics from the remaining suggestions.
- The long tail keywords suggested by Gemini and ChatGPT reflect searcher intent. They will help in search engine rankings when woven into the articles.
# My Verdict: Gemini and ChatGPT are great tools to shortlist blog topics and corresponding long-tail keywords to attract, educate, and ultimately convert customers at different stages of their buying journey.
Read also:
Use AI to find search queries for content marketing articles
AI is a great way to generate product descriptions
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