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Journalism

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Want readers, then place your best stories above the fold

February 17, 2015 Sunil Saxena 0

Ask any print journalist. He will tell you how important is the top half of the page Copy Editors make sure that the day’s top […]

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How newspapers headlined Kejriwal ‘Delhuge’

February 11, 2015 Sunil Saxena 0

If the Arvind Kejriwal Delhuge drowned BJP and Congress in Delhi, then The Telegraph headline mufflered all newspapers. The headline was nothing short of imagination […]

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11 sites that keep a watchful eye on Indian media

February 8, 2015 Sunil Saxena 0

The media brings the world to you. It informs you, educates you, and works as your eyes and ears. Sometimes, you are uncomfortable at the […]

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You don’t know them but news agencies bring you the world

November 22, 2014 Sunil Saxena 2

You often notice abbreviations such as PTI, AP, AFP, DPA in news reports. Have you ever wondered what these abbreviations stand for or why newspapers […]

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Why we should salute the unsung heroes of journalism

November 4, 2014 Sunil Saxena 1

Sub-editors, also known as Copy Editors, are the unsung heroes of journalism. They work long hours, often through the night. Theirs’ is a hard and […]

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How to move from print to multimedia newsroom

October 21, 2014 Sunil Saxena 0

It is hard to say what a multimedia newsroom should look like or will look like in the near future.  What best can be said […]

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How a traditional newsroom is staffed

October 11, 2014 Sunil Saxena 0

A modern day newsroom is so different to the newsrooms of the past. Newspapers have become much larger, and much more complex, organisations. Also, each […]

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What killer headline experts don’t want you to know

August 12, 2014 Sunil Saxena 2

This little tool can drive headline writers nuts. It is called Tweak Your Biz Title Generator. And it sure can generate headlines – headlines that […]

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Want your newspaper to sell more? Choose from 12 key factors to create the right marketing mix

June 28, 2014 Sunil Saxena 0

What drives newspaper sales? Is it content? Is it pricing? Is it strategy? No one knows. However, there is unanimity among Indian newspapers that there […]

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