# Query: Can AI be used to create Social Media snippets?
# Background: All web journalists as well as content creators are required to promote news reports on social media platforms. For this, they need to write catchy snippets that can encourage social media users to click and arrive on news or company websites or blogs. This traffic, which is referred to as social traffic is free, and must be tapped by all content sites.
# Experiment: A fact sheet was created on the fate of social media accounts once their owners pass away. Based on the fact sheet, two sets of prompts were created for each of the following four social media platforms: LinkedIn, X (formerly Twitter), Facebook and Instagram.
Prompt 1 did not indicate the tone of the output while Prompt 2 did. All prompts laid down character counts based on platform specifications. The AI was also asked to provide hashtags for each prompt.
The response of AI for each prompt and my findings are given below.
# Fact Sheet
Most of us spend hours on our social media accounts posting content, sharing content, and responding to the posts of our friends and loved ones. All these posts are so dear to us. For a majority of us, these accounts are an extension of our personality, our life
Much like physical property that we own, these accounts become our virtual property. We guard them carefully ensuring that our social media accounts are not compromised.
But have you ever thought of what will happen to your social media accounts once you die? Will they live on after you? What happens if someone shares content with you? Would you like that? Worse, someone stumbles on your password and starts posting in your name?
You also must think of your followers, especially your immediate family. Some of them would like to visit your accounts from time to time and watch your videos or browse your photographs? Social media accounts can be a powerful way to remember you, to relive moments spent with you. There are so many memories attached to them.
# LinkedIn Prompt 1: Write a LinkedIn snippet of 650 characters based on the passage given below. Write two hashtags.
# ChatGPT’s response: In today’s digital age, our social media accounts aren’t just platforms for sharing; they’re repositories of our memories and identities. But what happens to them when we’re no longer here? It’s crucial to plan for our digital legacy, ensuring our online presence lives on in a way that honors our lives and relationships. Let’s preserve our digital footprints for the ones we love. #DigitalLegacy #RememberForever
# LinkedIn Prompt 2: Write a LinkedIn snippet of 650 characters in a conversational tone based on the passage. Write two hashtags.
# ChatGPT’s response: Hey LinkedIn fam! Ever wondered about the fate of your social media accounts after you’re gone? Let’s discuss preserving your digital legacy. #DigitalLegacy #RememberForever
# Platform X (formerly Twitter) Prompt 1: Write a 280-character tweet for Platform X for the passage below. Write also two hashtags to go with the tweet.
ChatGPT’s response: Unlock the secrets of preserving your digital legacy. Your social media isn’t just posts; it’s a reflection of your life. Start preserving your digital footprint today. #DigitalLegacy #MemoriesForever
# Platform X (formerly Twitter) Prompt 2: Write a 280-character tweet for Platform X in a conversational tone for the passage. Write also two hashtags to go with the tweet.
# ChatGPT’s response: “Ever pondered what happens to your socials after you’re gone? Let’s talk about securing your digital legacy and keeping those memories alive! #DigitalLegacy #RememberForever”
# Facebook Prompt 1: Write a 140-character status update for a Facebook post based on the passage. Write also two hashtags to go with the status update.
# ChatGPT’s response: 🌟 Embrace the power of your digital legacy! Preserve your social media for the ones you love. Your memories matter. #DigitalLegacy #RememberForever 🌟
# Facebook Prompt 2: Write a 140-character status update for a Facebook post in an informal and conversational tone based on the passage. Write also two hashtags to go with the status update.
# ChatGPT’s response: “Hey fam, ever wonder what’s gonna go down with your socials when you’re out? Let’s chat about keeping our digital legacy alive! #LegacyTalk #RememberForever”
# Instagram Prompt 1: Write a 125-character caption for an Instagram post based on the passage. Write five trending hashtags.
# ChatGPT’s response: “Guard your digital legacy. Ensure your social media lives on meaningfully. #DigitalLegacy #RememberForever #Memories #SocialMedia #LegacyPlanning”
# Instagram Prompt 2: Write a 125-character youthful caption in an informal tone for an Instagram post based on the passage. Write five trending hashtags.
# ChatGPT’s response: “Yo, ever thought ’bout what happens to ur Insta when ur gone? Let’s keep the vibe alive! 🚀 #DigitalLegacy #RememberForever #SocialSoul #MemoriesMatter #LegacyLove”
# My Findings:
- All journalists must use AI to create social snippets.
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AI did not follow the character count though it was indicated for each platform.
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AI did follow the requirement regarding tone. Based on the output, journalists can consider the following options:
3a. The conversational tone must be avoided on LinkedIn because it is a serious website frequented by professionals.
3b. The conversational tone is more suited for Instagram. The platform’s young audience can connect with it happily.
3c. On Platform X (formerly Twitter) the formal tone works better though the conversational tone can also be used for lighter posts.
3d. For Facebook, the conversational tone was a little flippant. The snippet in formal tone was better suited for the Facebook audience.
Bottomline: AI is a good resource to generate social snippets. AI summarizes the key points smartly based on the prompt regarding the number of characters and required tone. Journalists and content creators always have the option to modify the snippet to make it sharper and more catchy.
Read also:
In running stories, AI can falter if the prompt does not alert it to new developments
AI has limitations when it comes to developing stories
AI can rewrite only those reports that are simple
AI can correct spelling and grammar errors like sub-editors
AI can spot the 5Ws and H much like humans
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