Web writing is different to print writing. To make sure that your Internet stories are read, you should keep the following eight rules in mind:
1. # Story length:
The attention span of the net reader is low. You therefore need to tell your story in as few words as possible. Anything over 300 words is a drag, unless the subject of the news report is very compelling. At the same time stories that are less than 200 words are unlikely to satisfy the curiosity of a web reader. The reader may end up feeling cheated. So, keep your Internet stories between 300 to 350 words as far as possible. The aim should be to ensure that the reader does not have to scroll beyond two screens to read your story.
2. # Clarity:
The best Internet stories are those that use common, everyday words that everyone understands. These stories use short sentences, and their paragraphs rarely go beyond two sentences. There is a line space between paragraphs to make reading easier. (Read also: 5 easy ways to improve your news writing)
3. # Format: Tell your story in the inverted pyramid format. In this style of writing, the most important point comes first. The less important points follow in descending order of importance. The web user does not have to read till the last line to know what the story is about.
4. # Accuracy:
This goes without saying. You must make sure that names are spelt correctly, designations, age, facts etc are accurate and quotes are in context.
5. # Frequency:
Publish a story as soon as you have confirmed the information. Internet is a 24/7 medium. It requires a news report to be published as soon as the event happens. So, learn to write quick and fast.
6. # Updation:
An Internet story is not static. You need to update it constantly, especially if it is a developing story. The updation should not be limited to the first paragraph. The effort should be to try and change the story as much as possible. This will motivate readers to return to the website.
7. # Use of hyperlink:
Hyperlinks are the most powerful weapon in your armoury. They give you the luxury to visualize a story better. You don’t have to put all the facts in one story, and make it long and difficult to read. Instead, you can break it up in interesting support/side stories and hyperlink them.
8. # Attribution:
You must source your story. This is the best way to build credibility. Web users will trust your stories more if you mention the names of sources that provided the facts. There will, of course, be instances where the privacy of the source has to be protected. In such cases, give reasons why you can’t name the source. (Read also: 5 attribution rules that every Reporter should follow)
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