Do we need sideheads in the editorial?
The Editorial Page is no longer sacred. This became clear a few years back when design winds started sweeping through the nation’s edit pages. The […]
3 cardinal sins that our RJs make when conducting interviews
The nation is transfixed by its television anchors. Some hang on to their every word and cheer every time they make brazen and unfounded attacks. […]
The Power of Content Marketing: my new book explores its different facets
My love with the power of Content Marketing started some five years ago. I was amazed at how marketers were pushing their messages using, blogs, […]
Content Marketing Analytics: The Key to Unlocking a Brand’s Potential
Content Marketing Analytics can be defined as the process of gathering and interpreting digital data by companies to establish the performance of their content. The […]
Why landing pages are critical for digital marketing
A landing page is a webpage where visitors land or arrive when they click on a digital advertisement, a sponsored listing, a newsletter or a […]
Benefits and challenges of video marketing
The power of video was famously established by Dr. James McQuivey of Forrester in 2008. In a study titled How Video Will Take Over the […]
9 social media networks that everyone must know
The online platforms that come to mind when you mention the term Social Media are Facebook, Twitter (now X), LinkedIn, Instagram, Pinterest, YouTube, Snapchat. But […]
Advantages and challenges of Social Media Marketing
Social Media Marketing is the strategy employed by companies to reach out to its existing and potential customers through content that is designed to boost […]
It’s time to unlock the power of Podcast Marketing
Podcast Marketing has emerged as a powerful way to build trust and authority and more and more marketers are turning to podcasting as an informative […]