Why small businesses must have a Facebook Page
When you are small few customers know you or your products. You don’t have the money to advertise in traditional media. So, how do you […]
5 reasons why privacy is violated on the net
A major concern on the net is privacy. Individual sites, advertisers and even the government agencies use the net to ferret out secrets about user […]
3 characteristics of multimedia stories
A multimedia story is a story that uses a combination of media elements that range from text, still images, audio, video, graphics, animation to maps. […]
5 tips to earn peer group respect on LinkedIn
There are more than 10 million Indians on LinkedIn. They are from all professions, and of all ages. LinkedIn provides you simple tools to connect […]
7 common press release errors to avoid
A press release is an important communication tool for any organisation to make media sit up and take notice. But nine times out of ten […]
How to identify sources in news reports
All news reports, with a few exceptions, must be sourced. You too must name your news sources when writing a news report. This is the […]
How to rewrite a news report
The need to rewrite a news report arises when the story lacks a clear structure. There is no clear lead; and there is no clear […]
5 differences between print and web headlines
Most Indian newspapers shovel the entire report – text, headline and picture – online. You wonder if this is the right practice. Does it make […]
3-point Twitter strategy for business
Twitter is a great place to mine information, to feel customer pulse, to listen to what your business rivals are doing and saying. You can […]