7 must see pictures of Federer photoshopped as an Indian
The tennis legend Roger Federer has set creative juices flowing in India. On September 22, he tweeted his excitement at the prospect of playing a […]
What killer headline experts don’t want you to know
This little tool can drive headline writers nuts. It is called Tweak Your Biz Title Generator. And it sure can generate headlines – headlines that […]
Social Media This Week
Find out the exciting developments that happened in the Social Media universe during the week of June 23 to June 29, 2014. These developments can […]
Want your newspaper to sell more? Choose from 12 key factors to create the right marketing mix
What drives newspaper sales? Is it content? Is it pricing? Is it strategy? No one knows. However, there is unanimity among Indian newspapers that there […]
Why do newspapers and bloggers use crossheads and sideheads?
A major casualty of design changes that were introduced in the 1980s and 1990s in Indian newspapers were crossheads and sideheads. To give pages a […]
How to build great professional relationships on Linkedin
Every week, you get several requests to connect on Linkedin. Most requests are the default Linkedin message which state: “I would like to add you to […]
Call it reverse shoulder or reverse kicker, but it is powerful
The reverse shoulder amplifies the main news point and is used as an extra headline hook to catch the attention of the newspaper reader. It […]
Social Media This Week
Find out the exciting developments that happened in the Social Media universe during the May 19-May 25 week. These developments can change the way you […]
How headlines establish news value
There are four characteristics of newspapers headlines that editors use to establish the news value of a story. These are: 1. Headline width A newspaper […]