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What is engagement bait and why is Facebook against it

December 22, 2017 Sunil Saxena 1

All of us are familiar with the term clickbait. Facebook has now thrown a new term at us – engagement bait. According to Facebook, an […]

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How to tell a story with Twitter Moments

December 15, 2017 Sunil Saxena 2

Twitter today rolled out its storytelling tool Twitter Moments in India. And what a tool it is. You don’t have to be a journalist to […]

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Why it makes sense for Indians to use Twitter Lite

May 17, 2017 Sunil Saxena 0

Twitter, which has been struggling to sign new users, has come up with Twitter Lite, a new product that can dramatically improve the mobile web […]

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Why you should leave office one hour early today

May 15, 2017 Sunil Saxena 0

There are few campaigns that hit you so strongly as the World Family Day campaign by Club Mahindra. The campaign that went live on YouTube […]

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Facebook to screen News Feed links, penalise spammers

May 14, 2017 Sunil Saxena 0

Web publishers out to get quick traffic or make a quick buck from Facebook need to do a rethink. The social media giant has decided […]

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New users ignore Twitter, flock to other social media sites

February 11, 2017 Sunil Saxena 0

  Graphic Courtesy Statista Prime Minister Narendra Modi and President Donald Trump are not the only two world leaders who are Twitter users, and who […]

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Google AdSense is the best way to earn big money

September 24, 2016 Sunil Saxena 1

Google Ad Sense is the easiest way to earn big money. Whether you are a blogger, a website owner or an app maker, all that […]

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Guess which Indian’s LinkedIn profile was most viewed in 2016

August 25, 2016 Sunil Saxena 0

  LinkedIn has over 30 million members in India.  But can you guess which Indian’s LinkedIn profile has been viewed most in 2016? It is […]

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Twitter gives companies #Stickers to make brands stick in people’s minds

August 18, 2016 Sunil Saxena 0

Twitter, which pioneered hashtags on the net, has launched a visual hashtag. It is called #Stickers, and can be used to connect images. The hashtag […]

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