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Get tips on using Facebook for increasing business, for building brands, for increasing fan following and for learning the latest Facebook trends.

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Relief for Media as Facebook drops 2 News Feeds idea, but worries remain

March 2, 2018 Sunil Saxena 0

Media houses, bloggers, small and large publishers, and businessmen can breathe easy now. Facebook has abandoned its 2 News Feeds or Explore Feed Test project. […]

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Should Facebook’s tweaked face recognition technology worry us

December 26, 2017 Sunil Saxena 0

Facebook is taking face recognition technology to another level. You will now get an alert of your photo being posted on Facebook by your friend […]

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What is engagement bait and why is Facebook against it

December 22, 2017 Sunil Saxena 1

All of us are familiar with the term clickbait. Facebook has now thrown a new term at us – engagement bait. According to Facebook, an […]

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Facebook to screen News Feed links, penalise spammers

May 14, 2017 Sunil Saxena 0

Web publishers out to get quick traffic or make a quick buck from Facebook need to do a rethink. The social media giant has decided […]

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What is Facebook Safety Check and how does it work

December 6, 2015 Sunil Saxena 0

Facebook activated its Safety Check feature for Chennai on December 3. The activation happened two days after the city had been under water. But what […]

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What are Carousel ads and why Indian companies are loving them

December 1, 2015 Sunil Saxena 0

If you mine Facebook to get business then it’s time to move to Carousel ads. Facebook says that these multi-link and multi-images ads are driving […]

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Should Indian media bite Facebook’s Instant Articles bullet?  

May 18, 2015 Sunil Saxena 0

No Publisher can miss the invitation. “Want to become an Instant Articles Publisher” , asks Facebook provocatively in its Instant Articles announcement. The Contact Us […]

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Facebook’s latest tweak may hurt Indian newspapers

April 25, 2015 Sunil Saxena 0

Friends are back in favour on Facebook, thanks to the latest tweak of Facebook’s News Feed algorithm. The social media giant that started its journey […]

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Find out what you posted on Facebook On this Day

March 25, 2015 Sunil Saxena 0

What did you post on your Facebook Timeline this day one year ago? Two years ago? Five years ago? You have to have a memory […]

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