4 smart ways to improve internal public relations
The primary purpose of public relations is to build the image of the company. Often, this function overshadows the need for internal public relations. Sometimes, […]
Public Relations
9 items that are a must in any press kit
There are two occasions when a press kit needs to be presented. The first is a press conference; the second is a site visit organised […]
9 responsibilities of modern day Public Relations Officers
Public Relations officers have a reason to smile. Post liberalisation, the number of public relations firms has shot up in India. The availability of jobs […]
When should companies issue a press release
There can be any number of reasons for a company to issue a press release. But the most important ones are: # 1. Report an […]
How to convert Press Release into news report
The procedure to rewrite a press release is very much the same as that of writing a news report. The only difference is that the […]
It’s time to reinvent the humble press release
The humble press release has been the most potent tool in the armoury of public relations professionals for decades. It has been the primary way […]
4 reasons for India to move to digital PR
The Ministry of Tourism should be complimented for tying up with Google+ to promote the Incredible India campaign. The campaign that was launched on September […]
7 common press release errors to avoid
A press release is an important communication tool for any organisation to make media sit up and take notice. But nine times out of ten […]
10 tips to create effective Press Release Page
Press releases cost nothing to create. But if they are picked up by media then they can have a multiplier effect. It is therefore important […]