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Month: May 2017

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5 key characteristics of web headlines

May 25, 2017 Sunil Saxena 0

Web headlines are unique. They break most, if not all the rules of traditional headline writing. And why not. Web is another medium. It has […]

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Want to rank high on Google, use long tail keywords

May 21, 2017 Sunil Saxena 0

The best way to rank high in Google search is to use long tail keywords. These are keywords that are long, yet very specific. For […]

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Why it makes sense for Indians to use Twitter Lite

May 17, 2017 Sunil Saxena 0

Twitter, which has been struggling to sign new users, has come up with Twitter Lite, a new product that can dramatically improve the mobile web […]

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Why you should leave office one hour early today

May 15, 2017 Sunil Saxena 0

There are few campaigns that hit you so strongly as the World Family Day campaign by Club Mahindra. The campaign that went live on YouTube […]

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Facebook to screen News Feed links, penalise spammers

May 14, 2017 Sunil Saxena 0

Web publishers out to get quick traffic or make a quick buck from Facebook need to do a rethink. The social media giant has decided […]

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How app usage is zooming, and how India can gain from it

May 10, 2017 Sunil Saxena 0

We all know that app usage is zooming, and more and more of our lives are being run by apps. But what has come as […]

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