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Month: June 2016

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Mobile tsunami set to hit Indian advertisers

June 26, 2016 Sunil Saxena 0

Initially, it used to be a phone call. A Magic Bricks executive will remind you that your house ad will expire soon. You were requested […]

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How Indian newspapers headlined Modi’s address to US Congress

June 9, 2016 Sunil Saxena 2

Prime Minister Narendra Modi scaled another political peak on June 8. His address to the US Congress not only swept the American senators off their […]

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4 smart ways to improve internal public relations

June 8, 2016 Sunil Saxena 0

The primary purpose of public relations is to build the image of the company. Often, this function overshadows the need for internal public relations. Sometimes, […]

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9 items that are a must in any press kit

June 4, 2016 Sunil Saxena 0

There are two occasions when a press kit needs to be presented. The first is a press conference; the second is a site visit organised […]

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9 responsibilities of modern day Public Relations Officers

June 3, 2016 Sunil Saxena 0

Public Relations officers have a reason to smile. Post liberalisation, the number of public relations firms has shot up in India. The availability of jobs […]

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No Indian media company in world’s top 30

June 2, 2016 Sunil Saxena 0

India is the envy of the world for having a free and vibrant media. It is also one of the few countries where newspapers have […]

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