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Month: June 2014

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Social Media This Week

June 30, 2014 Sunil Saxena 0

Find out the exciting developments that happened in the Social Media universe during the week of June 23 to June 29, 2014. These developments can […]

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Want your newspaper to sell more? Choose from 12 key factors to create the right marketing mix

June 28, 2014 Sunil Saxena 0

What drives newspaper sales? Is it content? Is it pricing? Is it strategy? No one knows. However, there is unanimity among Indian newspapers that there […]

Why bloggers should use sideheads and crossheads

Why do newspapers and bloggers use crossheads and sideheads?

June 13, 2014 Sunil Saxena 0

A major casualty of design changes that were introduced in the 1980s and 1990s in Indian newspapers were crossheads and sideheads. To give pages a […]

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How to build great professional relationships on Linkedin

June 5, 2014 Sunil Saxena 6

Every week, you get several requests to connect on Linkedin. Most requests are the default Linkedin message which state: “I would like to add you to […]

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