Call it reverse shoulder or reverse kicker, but it is powerful
The reverse shoulder amplifies the main news point and is used as an extra headline hook to catch the attention of the newspaper reader. It […]
Month: May 2014
Social Media This Week
Find out the exciting developments that happened in the Social Media universe during the May 19-May 25 week. These developments can change the way you […]
How headlines establish news value
There are four characteristics of newspapers headlines that editors use to establish the news value of a story. These are: 1. Headline width A newspaper […]
Why news translation requires more skills
Journalism is all about words. Short words, appropriate words; words that the common man can understand. You can write these words in your own language; […]
7 tips for media students to find jobs
It is very rare to see media jobs advertised in newspapers. This makes it very difficult for media students. They do not know how to […]
Social Media This Week
Find out the exciting developments that happened in the Social Media universe in the week that went past. These changes can change the way you […]
How the Indian newspapers headlined the Modi tsunami
How do you headline an event which is a turning point in the nation’s history? How do you capture its momentous nature when its every […]
9 tips to link to external sites
Every search engine optimization guide stresses the value of external links. You are advised that your write up must contain at least one external link. […]
What are kickers and why newspapers use them even today
In India, they call it shoulder, and in the US they call it kicker. But in both countries the kicker or shoulder is a great […]