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Month: November 2013

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How to convert Press Release into news report

November 17, 2013 Sunil Saxena 0

The procedure to rewrite a press release is very much the same as that of writing a news report. The only difference is that the […]

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How Indian newspapers covered Sachin’s last innings

November 16, 2013 Easy Media Desk 0

How do you cover the last innings of the God of Indian cricket? Every Indian newspaper must have agonised over it for days. The fact […]

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Why print editors love sidebars

November 13, 2013 Sunil Saxena 0

A sidebar is a newspaper term that is used to describe a related story placed next to the main story. Newspaper editors have long used […]

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3 ways businesses can increase Facebook Page followers

November 13, 2013 Sunil Saxena 0

The first step to promote your business through Facebook is to set up a Facebook Page. The next step is to get followers. This is […]

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6 tips to choose the right domain name

November 12, 2013 Sunil Saxena 0

Your online identity depends upon your domain name. It should be one that everyone can remember, and relate to your business. The question is: how […]

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Kinds of Leads IV: Question, Suspense

November 11, 2013 Sunil Saxena 0

Two news leads that grab attention are Question Leads and Suspense Leads. They draw the readers into a news report. However, they are not easy […]

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Kinds of Leads III: Simple, Multiple Point and Quotation

November 10, 2013 Sunil Saxena 0

News Leads need not always be simple and straightforward. There are Simple or Single-incident Leads; but there are also Multiple Point Leads and Quotation Leads. […]

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Kinds of Leads II: When, Where and How

November 9, 2013 Sunil Saxena 0

The When and Where Leads are used rarely. The How Leads are relatively more popular. They are great for building interest. # When Leads There […]

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Kinds of Leads I: Who, What, Why

November 8, 2013 Sunil Saxena 0

Over the decades newsmen have developed different kinds of leads. Eleven distinct kinds of leads will be discussed in this four-part article: # Who Leads […]

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