What is news embargo and why is it used
An embargo, also known as press embargo, is an agreement or request that a newspaper, news agency or television station refrain from reporting information until […]
Month: June 2013
3 tips to get into the good books of search engines
When search engine spiders visit your website, they don’t see the pages the way you see them. Instead, they read the HTML, PHP, XML or […]
10 media schools that are run by media companies
The Times of India was the first major media house to set up a professional media school. It set up the Times School of Journalism […]
Know the four kinds of Press Releases
The press gets a small mountain of press releases every day. These can be broadly categorised as follows: 1. Announcement releases An announcement release is […]
What are widgets and why are they so popular
The first websites talked of stickiness. They wanted users to spend hours. Some succeeded, but most did not. Today, the smart websites don’t want users […]
5 reasons for companies to use short codes
How many 10-digit mobile phone numbers can you remember? Two, three, five? You have to be a genius to remember more. What if the mobile […]
Why are headlines in present tense and news reports in past tense
Have you noticed the strange fact that news reports are written in past tense and news headlines in simple present tense? There is, of course, […]
3 reasons to discontinue media internships
How useful are media internships? Ask a university professor and he will insist that they are essential. “They are a very integral part of our […]
Cookies that remember you
All e-mail providers place a small check box on their home page beneath the login and password fields. Next to the check box is the […]