Why it makes sense for Indians to use Twitter Lite

Twitter, which has been struggling to sign new users, has come up with Twitter Lite, a new product that can dramatically improve the mobile web experience of users, and may even grow its user base in countries plagued by slow web connections and expensive data plans.

Twitter Lite, according to Twitter, “minimizes data usage, loads quickly on slower connections, is resilient on unreliable mobile networks, and takes up less than 1MB space.” What’s more, the new product is optimised for speed and launches 30% faster. It also improves navigation throughout Twitter.

What should make Twitter users particularly happy is the data saver mode. This mode allows users to preview images and videos before launching the ones they want to watch. Twitter says this feature can reduce data usage by up to 70%, and make data plans last longer.

Twitter Lite also offers offline support. Users can continue browsing Twitter even if the Internet connection is not stable. They can also add Twitter Lite to the home screen of their device, and launch Twitter with just one tap. This can make life much easier for those Twitter users who believe in quick and fast updates.

Twitter has tied up with several companies worldwide to promote its new product. In India, Twitter has partnered with Vodafone to take Twitter Lite to more than 200 million Vodafone subscribers.

However, it’s important to understand here that Twitter Lite is not an app. You don’t have to visit Google play store or Apple’s App store to access it. It can be accessed from mobile.twitter.com.

Another valuable feature of the product is that it supports six Indian languages: Hindi, Bengali, Kannada, Tamil, Gujarati, and Marathi.

If you have not experienced Twitter Lite so far, then you should do so now. It is a great way to get real-time updates on news, sports, entertainment, politics, and much more.

Twitter Lite

About Sunil Saxena 281 Articles

Sunil Saxena is an award winning media professional with over three decades of experience in New Media, Social Media, Mobile Journalism, Print Journalism, Media Education and Research.

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