Find out the exciting developments that happened in the Social Media universe in the week that went past (May 5-May 11). These changes can change the way you use Social Media.
New Linkedin features to benefit Indian companies
Linkedin has introduced two new features that will benefit Indian companies with global markets.
The first is language preference targeting and the second is personalized page feed. The two solutions have been created for the Company Pages and Showcase Pages, which are used to promote millions of brands on Linkedin.
They will not only help Indian companies but other companies too. According to Linkedin, 67% of their 300 million plus members are outside the US.
With this kind of reach, brands with an audience from around the world can now target their Company Updates in the users’ selected language. “For example, a U.S. based company targeting Portuguese-speaking professionals in Brazil can now share updates in Portuguese with followers who have selected it as their preferred language on LinkedIn, “ explains Linkedin in its announcement.
The personalized page feed, which is the second feature, will give companies the advantage to target users according to regions and preferences. Explains Linkedin: “For instance, if a company targets an update to members in France and another to members in Brazil, each group would only be presented the region specific update.”
2 tie ups that will improve experience
There were two interesting tieups that happened last week. In one, the online giant Amazon tied up with Twitter. The tie up allows Twitter members to add Amazon products to their Cart, without leaving Twitter.
This is how it works. When the Twitter users come across a product that has an Amazon product link, they can reply with the prefix #AmazonCart. The product will be saved in the Amazon cart, and can be bought whenever the member visits Amazon.com.
In the second tie up, Linkedin joined hands with Evernote to make it easier for members to connect with business contacts. All that members need to do is to scan a business card using Evernote’s mobile app and then directly connect with this contact on LinkedIn.
Members will be able to view profile photos, job titles and company information posted on LinkedIn on the Evernote app.
Facebook to beef up Video Metrics
Facebook is beefing up Page Insights with a new section called Video metrics. This will give greater insights to Facebook members as to how their video has been used.
Among other things, members will get learn information such as “video views, unique video views, the average duration of the video view and audience retention”. They will even know how much of the video was watched. Was it 25%, 50%, 75%, 95% or 100% ?
Use Voice to create powerful videos
You can now create videos with Adobe Voice. Interestingly, you don’t need any footage for it. According to Adobe, pick from over 25,000 beautiful iconic images to show your ideas; the Voice will automatically adds cinematic motion and a soundtrack.
All this can be achieved in minutes.
This is how Adobe explains it:
- Everyone has a story that matters.
- Pitch an idea. Explain a concept. Inspire action.
- Just talk to tell your story.
- Say it one line at a time, with touch recording. Voice will make you sound amazing.
- Communicate visually. Instantly.
- Pick from thousands of beautiful, iconic images to show your ideas. Then choose the perfect look.
- Watch your ideas come alive.
- Voice automatically makes your story move, with cinema-quality animation. Just press play.
Brand your series on YouTube
If you publish videos on You Tube, you can now turn your hit videos into a branded series so that your audience does not miss any future episodes. In a insightful announcement, You Tube published the strategy to achieve this. The four key points of the strategy are:
1. Use consistent tags and titles
2. Use consistent branding to start your videos
3. Share your upload schedule
4. Organize your videos to make it easy for your audience
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