The best way to get traffic from search engines is to use keywords that are specific and targeted. You can then be sure of visitors who will return to your site.
There are some sites that make the mistake of using generic keywords. For instance, a white goods store in Noida wanting to transfer visitors from the web to its physical outlet may use keywords like fridges, refrigerators, television, washing machines etc.
The keywords will be faithfully indexed by the search engine spiders, and the site will start appearing in search results where individuals search for fridge or television.
But these results will bring visitors from all over India. How useful is this traffic for the Noida store? Certainly, a person living in Chennai or Mumbai will not visit the Noida store even if the store is selling fridges at 50% discount.
On the other hand, a search phrase “cheapest fridge store in Noida” or “Big discount on washing machines at Noida store” is likely to generate traffic from Noida residents.
The store can grab more eyeballs if it modifies its keywords to “Noida store offers 50% discount on washing machines”.
This is why it is important to use specific and targeted keywords, not only for search engine optimization but also for ad campaigns. You will get more focused traffic.
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