Facebook is not about social networking alone. The Facebook business pages are a great place to announce your presence.
The advantages are significant. You can use the Facebook business page to:
- Grow your business
- Build your brand
- Communicate with your customers
The question is how. The first step is to create your Facebook business page that is noticed and which will bring you business. Here’s a five-step guide to create your successful Facebook business page:
Step 1
Select your business category and enter your Page name. The page name should not be abstract but represent your business. The best page names are those that use your business name.
Step 2
Publish your logo as the profile picture of your page. This will establish continuity between your activities in the physical world and the virtual world. Your brand recognition will improve.
Step 3
Explain what your business is about. Describe it in one sentence. Facebook users should understand what your business is all about once they read the one-sentence description.
Step 4
Create a memorable web address. Make sure that your company name is part of your Facebook business page address. For instance, if the name of your business is Tasty Bakery then your Facebook business page address should be: http://facebook.com/tastybakery. Once you create the address you can use it in all your promotional materials – strengthening the connect between your physical business with the virtual business.
Step 5
You next need to publish a picture of your business as the cover picture of your business page. Ideally, this should be a smart shot of your business premises. It should include your product display and also your business name board. The image should communicate your business line to people.
Your Facebook business page is now ready to be unveiled. Launch it, and start building your business.
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